History
SPC Group will continue to bask in love from people around the world by pursuing health and happiness.
SPC Group will continue to bask in love from people around the world by pursuing health and happiness.
SPC Group has grown rapidly in Korea and has solidified its
international status as a global No. 1 bakery company by operating
more than 400 stores in China, the United States, France, Vietnam, and Singapore.
In addition, we are striving to make our society healthier and happier by fulfilling
our social responsibilities and cooperating with stakeholders such as franchisees and suppliers.
We will continue to lead a healthy food culture and grow into a Great Food Company
loved by consumers around the world.
Korea had been a country that introduced bread and baking culture from
overseas, but it achieved the feat of advancing to Europe, the home of
bread when Paris Baguette advanced into Paris, France, as the first
instance for the South Korean bakery industry in July 2014. The French,
whose staple food is bread, had such high pride that even companies in
advanced countries like the United States and Japan failed on such missions.
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SPC Group discovered natural yeast for baking from traditional yeast
through eleven years of research and development. By releasing
twenty-seven products through Paris Baguette in April 2016, it succeeded
in its commercialization for the first time in Korea.
This was the fruit of Chairman Hur Young-in’s tenacity grounded on his
conviction that in order to have differentiated competitiveness in the
global market, it was necessary to possess the original technology
for yeast, a key element of bread.
Major daily newspapers and broadcasters evaluated it as a feat of the
Korean fermented food industry and reported it in a hurry, drawing great attention.
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SPC Group pioneered the South Korean fine casual market
by introducing Shake Shack, the famous American hamburger brand.
Fine casual is a new eating out trend unique to Shake Shack that combines
fresh ingredients and customer service and hospitality at the level of
a high-end restaurant with the reasonable price and convenience of fast food.
The US-based Shake Shack reportedly recognized SPC Group’s food technology,
quality control capabilities, and store operation know-how in reportedly selecting
SPC Group as a partner instead of other leading South Korean competitors.
Shake Shack’s Gangnam store, which opened in July 2016,
has garnered a lot of attention, as by becoming the No. 1 in global sales.
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