History
SPC Group will continue to bask in love from people around the world by pursuing health and happiness.
SPC Group will continue to bask in love from people around the world by pursuing health and happiness.
SPC Group started in 1945 in Ongjin, Hwanghae-do, as a small bakery called “Sangmidang”.
In the 1960s, the company laid the foundation for food industrialization in South Korea through
its first automation of bread manufacturing and its first release of plastic-wrapped cream bun.
Paris Baguette and Baskin Robbins, introduced in 1980, opened a new chapter in the South Korean franchise industry.
Hopang is the No. 1 winter bread in Korea designed to overcome the
company’s sluggish winter sales, and it was also a product that carried
the spirit of symbiotic business management committed to generating
profits for sales agencies. Hopang was initially released for domestic
consumers. In 1972, it became more popular when the company supplied
steamers so that they could be steamed at stores. It is a classic product
loved by consumers to this day.
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Shany established BR Korea in June 1985 through a joint investment
with the world premium ice cream company ‘Baskin Robins’ of the U.S.
At that time, no premium ice cream market was formed in Korea,
but due to 86 Asian Game and 88 Seoul Olympic Game,
we expected the diversification in the food service industry and
predicted the growth potential of premium ice cream to dominate the market.
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Paris Baguette was first unveiled in Gwanghwamun in June 1988 by
incorporating luxurious French-style images of croissants and baguettes
into its products and interiors. Introducing the first in-store “bake-off”
method in Korea, the bakery enabled customers to meet freshly baked
bread at the store. As it became a franchise, the bakery quickly began to
increase the number of its stores.
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